Retail and restaurant marketing specialist Marc Willson will present a Marketing Seminar Feb. 27 at Grayson College. The Small Business Development Center (SBDC) at GC is hosting the free seminar from 9:00-11:00 a.m.
This seminar will focus on helping retail businesses determine why their offering is unique, who their customers are, and how to reach them. He is well-known as an operations expert and counsels retailers in best practices, financials and cash flow, marketing and customer service, customer loyalty, merchandising window dressing, buying and social media.
Mr. Willson brings 35 years of experience to bear helping retail, restaurant and tourism-related small businesses refine and promote their concepts to the public. In 1975, Willson started his retail career as co-owner of the largest distributor of Earth Shoes in the U.S. Since then he has held executive positions with retailers such as Britches of Georgetowne, Crown Books, Circuit City, The Bicycle Exchange, Encampus.com and Storetrax, Inc. He joined the Virginia SBDC in 2009 as a Retail and Restaurant Consultant and has delivered over 300 seminars and assisted over 1,000 retailers and restaurateurs throughout the country.
Seating for the program is limited and pre-registration is required. Willson will also offer a limited number of one-on-one consultations during the afternoons of Feb. 27 through March 1. To be considered for a one-on-one consultation business owners must attend the seminar and be an SBDC client. There is no charge or obligation to continue as an SBDC client. To register for the program, request an individual consultation or become an SBDC client, call the SBDC office at 903-463-8787.