Southeastern Business Students rank nationally in Strategy Simulation

By: Press Release
By: Press Release

DURANT, Okla. – Students in the Business Policy class at the John Massey School of Business at Southeastern Oklahoma State University recently ranked among the best in the nation competing in the Capstone Business Simulation.

Capstone is a detailed and complex business management strategy simulation which was developed to teach college students and management professionals how to apply corporate strategy, finance, competitive analysis, and effective use of tactics to develop a successful and mission-focused company.

For the spring 2013 semester, Southeastern had eight teams participate in the Capstone simulation. The Top Ten are those teams who are in the top ten percentile of 1,642 teams nationwide currently participating in the simulation for all eight rounds. The Southeastern student team of Samantha Snow, Christopher J. Roussell, Keeley Underwood, Matt Unger, and Leslie Wesberry Jr. is among those teams ranked in the Top Ten for eight rounds.

When participating in the Capstone Business Simulation, students are engaged in a dynamic, competitive scenario which challenges the students’ business skills. The challenge of the strategy simulation is to develop a successful turnaround strategy for an under-performing company. Despite $100 million in annual revenues, five products that compete in distinct market segments, student teams are challenged to satisfy customer demand for faster, better, and less expensive products. With only five to eight game decisions each representing one year to develop a successful business, student teams are pressured to develop a winning strategy and effectively implement each and every decision.

Each round of the simulation represents one year in the company’s life. The team makes decisions regarding finance, marketing production, and research and development. At the conclusion of each simulation round, detailed performance reports are provided to each company. In addition, an industry report provides each company team with information such as available inventory and production capacities. This report affords each company team sufficient opportunity for competitive analysis.

The Capstone strategy simulation provides students a unique opportunity to experience managing a business with the benefit of detailed reports that show the student team clear correlations between management decisions and business outcomes. As each team is faced with a wide range of decision-making options, student teams have the opportunity to test new tactics and take business risks in a risk-free business strategy simulation.

Students are not finished, however. At the end of the semester, each student will individually take the CompXM® exam to demonstrate what was learned in the team simulation. The CompXM® exam is used by universities across the country to measure The Association to Advance Collegiate Schools of Business (AACSB) assurance of learning goals and objectives.

The Business Policy course serves as the capstone business course for all business majors. The Capstone simulation and other coursework integrate functional business areas of accounting, management, marketing, and finance for corporate and strategic decision-making. The Business Policy class is team-taught by Dr. Robert Stevens and Dr. Lawrence Silver.

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