ARDMORE, Okla. (KXII) - "It just tradition, it's what we do," Jimmy Rushing said.
Families and children of all ages came out early Saturday morning to watch the annual Southern Oklahoma Children's Christmas Parade.
The Farve family tell us they have been to every parade since it started 40 years ago.
"We usually have a lot of family come out with us and eat donuts and watch the parade," Arthur Farve said.
"(And) pile the back full of quilts if it is cold," Cheryl Farve said.
And they are not the only ones who have made the event a family tradition.
"We have lived here in Ardmore our whole lives," Jimmy Rushing said, "This is my 32nd parade and this is her 7th."
This year's theme was Christmas Magic.
More than 50 local businesses, organizations and law enforcement agencies took part.
The parade started near Tiffany Plaza and ended at the Depot District with Representative Pat Ownbey leading the way as this year's Grand Marshall.
"I thought the floats were great, they were very creative," Cheryl Farve said, "I loved Cousin Eddy, he was very good."
"We like coming out and seeing all the floats come through especially Dollar General floats," Jimmy Rushing said.
The kids also shared what they loved about the parade.
"I liked the candy throwing, I got a lot, like Halloween again," Hayden Farve said.
"We get to see Santa every year," Sophia Rushing said.
The parade, held every year on the first Saturday of December, also kicks off the Toys for Tots season.
"We are a big believer in it because we are very blessed and we would like for other people to be blessed," Cheryl Farve said, "(It's) a blessing to us to be able to participate."