Tony Bowden knows his loss is small compared to what it could have been.
"It was just a pair of jeans and everybody's okay," said Bowden.
But that doesn't make the theft at his business Monday hurt less.
"She lifted her skirt and was tucking it in there. It kind of made me mad and I said I'm going to let people know about this," said Bowden.
When surveillance cameras caught this couple stealing a pair of jeans at Tony's Tuxes, Bowden took to Facebook to warn others.
"When you're a small business, you don't want theft and you have to protect yourself. But then I want other people to know that also," said Bowden.
His warning resonated with his followers, getting over 34,000 views in just 24 hours.
"A lot of local businesses had actually called me and said 'hey, I've seen your video'," said Bowden.
Bowden reported the theft to the police but he's sending his own message, too.
"You know, it happens everywhere but if we take a stand, maybe we can catch more of them. Or let them know we're not going to stand for it," said Bowden.
Social media is his first line of defense against crimes like this.
"You know, who knows. Somebody knows those people," said Bowden.
Bowden is hoping his post generates leads.
"I shared it, lots of people have shared it and hopefully we can catch them," said Bowden.
But he's also glad the thieves only got away with that much.
"We're blessed, we really are. It was just a pair of jeans and so as long as everybody's okay, that's all that really matters," said Bowden.