ADA, Okla. (KXII) -- "I'm very proud of them," Donna Brown said.
"It feels great to be a part of a community and that's what it's about and that's what's special about this town," Paula Kedy said.
School spirit is at all all time high in the city of Ada.
The Cougars football team will compete in their 20th state championship game on Friday night.
"I'm just excited that their hard work has paid off," Vauda Cowan said.
Local businesses have shown their support also, by staying open late for community pep rallies.
"The school district could have easily chosen to hold these pep rallies on campus but they decided to bring it to downtown, and as a downtown business merchant I love it," Erik Johnson said.
"We love Ada, and the tradition and right now the town is just really supporting and coming out for pep rallies and it's just been a lot of fun," Lafton Walbrick said.
Booster club president Ben McFarlane says it's nice to see a sense of pride return to his hometown.
"Any opportunity that we can get the community together in a positive environment is only going to make Ada a better place to live," McFarlane said,"by bringing the community together gives them another opportunity to show their support for the Cougars."
Superintendent Mike Anderson says it's not just the Cougars who coach and play who are playing a role in the team's state run.
"Everybody plays in this, I don't care if you're a bus driver, I don't care if you work in the cafeteria -- a custodian or maintenance guy -- everybody plays a role and it takes every one of us to get this job done," Anderson said.
Parents say the support is overwhelming.
"What better support that your whole community you know," Brown said.
The booster club will hold a pep rally at Ada High School on Thursday at 7 p.m. at the Cougar Indoor Facility.
The Cougars will take on Heritage Hall on Friday night at Choctaw High School.