SHERMAN, Texas (KXII) -- A new store opened its doors on Friday to Texoma beauty enthusiasts.
Nearly 100 people lined up for the Ulta's grand opening, ready to take advantage of special deals.
Inside, shoppers found a full array of beauty products, from makeup to styling tools.
The company says the Sherman store had one of their most successful launches this month.
Ulta is located in the Sherman Commons off Loy Lake Road.