'Homeless Hotspot' stunt draws ire at SXSW

By: From Wire Reports
By: From Wire Reports

AUSTIN, Texas (AP) - A marketing stunt that paid homeless people to carry Wi-Fi signals during the South By Southwest Conference in Austin is drawing widespread criticism.

BBH Labs, a unit of the global marketing agency BBH, gave 14 people from a homeless shelter mobile Wi-Fi devices and T-shirts that announced "I am a 4G Hotspot."

BBH New York chairwoman Emma Cookson says the company paid them a minimum of $50 a day. She called the experiment a modernized version of homeless selling street newspapers.

Others have called the program exploitive. ReadWriteWeb called it a "blunt display of unselfconscious gall."

The experiment was meant to begin last Friday but rain delayed its implementation until Sunday. It stopped Monday.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 142549615 - kxii.com/a?a=142549615