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Last minute holiday shoppers

ARDMORE, OK -- Last minute shoppers are hitting the stores this week, checking items off their lists. Kristen Shanahan talked with local retailers and some procrastinators about some of the easiest things to pick up if you've put it off.

The National Retail Federation is predicting a jump in holiday sales from 2.8% to 3.8% over last year. That means nearly $470 billion dollars for national retailers. Local retailers say the holiday rush of last minute shoppers is always something they have to prepare for.

Kay Jones says with such a hectic holiday schedule time passed her by. That is why she was at Mountain View Mall in Ardmore today doing some last minute shopping.

"Usually I'm the one who does it after Thanksgiving and have everything done, and I don't know what happened this year," Jones said.

Jones says if you are a last minute shopper like her she has some advice, and that is to make a detailed list and to check it twice.

Local store managers say the week before Christmas always gets a little crazy, especially on Christmas Eve.

Manager of the Buckle Toni McBride and Elena Sugrovs who manages the Goodys say there is one recurring trend they see every year.

"We always say that Christmas Eve is when we see the most men. So I'm expecting a lot of men in the next few days to come in and finish up their shopping," McBride said.

"Normally it's guys shopping for their wives, girlfriends because they're the last minute shoppers," Sugrovs said.

Husband and Father Chuck Fuller says he realizes he is behind the eight ball, but he was a mission to help his daughter find the perfect gift for mom. Fuller says while they were lucky finding just what they need in a one stop shop, waiting till the last minute is not the best idea.

"I say get it done early," Fuller said. "Don't do this last minute thing like I'm doing, but other then that have a great time. Remember the reason for the season."

Store managers say if you are a last minute shopper like Fuller do not stress yourself out trying to find the perfect gift. McBride says something just as simple as a gift card usually does the trick.

"Don't be afraid to use the gift card because again that kind of invites them in and they can do their own shopping," Fuller said.

She says really in the end it is the thought that counts.

"I would just say make it easy and you know it's always from the heart so just make it special."

Store managers say they know fighting the holiday rush of fellow last minute shoppers can be stressful, but say if you are patient they can more easily help you get in and out with what you need.


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