GRAYSON COUNTY, TX -- Small business owners are hoping shoppers won't forget the little guys this holiday season. Morgan Downing explains why they're encouraging you to skip the big retailers, and shop small.
Downtown Denison welcomed a new store to its Main Street Wednesday.
"I really, really am thrilled to be down here on Main Street and to work closely with these other merchants," Paul Morrow said.
Paul Morrow has opened Redhead's Retail just in time for the holiday shopping season, and Small Business Saturday.
"We're really looking forward to that. All of our businesses are having exciting activities and just taking advantage of this opportunity that has been promoted nationwide," Donna Dow said.
Main Street director Donna Dow says 20 new businesses have opened up in Downtown Denison this year. She hopes shoppers will remember that when heading out to buy gifts.
Sherman's downtown merchants, like Jake Davis, hope for the same thing.
"One of the really great things about shopping downtown and shopping local is it's normal, everyday, average people, who are doing what they love," Downtown Gardens owner Jake Davis said.
The concept of shopping small is a simple one: instead of spending online, or at big box retailers, local retailers hope you'll spend your dollars helping local business and the local economy.
They say for every dollar spent locally, .45 cents goes back into the local economy.
"It helps our community. The economic dollars, they stay right here in Grayson County, in Sherman, and it helps our small business owners grow," The Shops on Travis owner, Holli Henderson said.
"We need people in our shops. You know, the big box organizations, they're killing the small man and it's unfortunate," Davis said.
Small Business Saturday takes place Saturday, November 30.