DURANT, OK -- After a six month search the city has found a new Main Street executive director.
Tiffany Pierce started the job Oct. 15. And city officials say it comes at a time when downtown is on the verge of a big rejuvenation.
"If it's growing and thriving, then the town will benefit from that," Pierce said.
And that's what Pierce intends to do - help downtown to grow.
"Booming. That's where we see it going," she said.
Pierce wants to see all of the vacant store fronts filled. Which she plans to do by bringing more people downtown.
"They need to see that we have a thriving area down here, and that they want to place a business down here," she said.
Janet Reed, Chamber of Commerce president, said they've seen more foot traffic downtown since the Hwy 70 Bypass opened, which re-routed 18-wheelers away from main street.
"That will allow more shoppers to come into our area, more parking spaces available, and there will be a flow-through that we haven't had before," she said.
The Kopper Kettle opened its doors on Main Street about six months ago. The owners say they always wanted to open a business, and decided on locating downtown because of its character.
"We're in a 100-year-plus building here. There's a lot of history," co-owner Brenda Shipman said/
Shipman said she's excited with the direction main street is headed.
"We've seen a lot of business start to pick up. Everybody's wanting to get back downtown, walk main street. Bring back the past," she said.
But while downtown has seen some success, Pierce said there's always room for improvement.
"That would be my primary goal for Durant Main Street, we want to see lots of people down here," she said.