SHERMAN, TX -- The traditional Thanksgiving Day is a time to spend with family and friends, giving thanks and eating turkey. But, more retail stores are now shaking up tradition. They're launching their Black Friday sales on Thanksgiving Day.
Black Friday could technically be called Black Thursday this year.
"We'll open on Thanksgiving Day at 8 p.m," Belk manager Leslie Moore said.
Belk, along with Target, JC Penney and Walmart are just a few big box retailers that are starting the Christmas shopping season Thanksgiving evening.
"I like it. I think it's a good idea that way you can beat the crowd," Clay Whisenhunt said.
But, some aren't fans of the idea at all.
"I think it's sad for the employees. I think they should be able to spend time with their families," Allison Carver said. "And I don't think that people need to start spending earlier. I mean, Friday is soon enough."
"It does not hurt us in America to take one day and be still and notice all the things we have to be thankful for," Pat Kelly said.
Best Buy and Walmart plan to open at 6 p.m. Thursday. J.C. Penney at 7 p.m. and Belk 8 p.m.
Leslie Moore says the store must keep up with the latest trends.
"We have to compete with business. We're in retail, so we have to be up a step with everyone," Moore said.
But across the road at Academy, tradition stands strong.
"On Thanksgiving, Academy feels that it's more beneficial to the associates to be able to spend quality time with their friends and family," Chris Mitchell said.
Store Director Chris Mitchell says Academy will wait until 5 a.m. Friday morning to open its doors.
"The associates, they're very excited. We get a lot of customer support. They come in and let us know that they're proud that we're closed on Thanksgiving to let the associates enjoy the holiday with their family," Mitchell said.
According to the National Retail Federation, 140 million people plan to shop Black Friday weekend. Of those, 33 million plan to go out on Thanksgiving.