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07-18-06 - Nocona Athletic Goods in Montague County is a complete loss, after bursting into flames Tuesday morning.
Fire officials received the call right after 6AM. At that time, temperatures were already climbing into the 90s. Firefighters kept water on the building as long as they could, while volunteers brought them water to drink.
Crews were only able to keep the flames from getting out of control. By 12:45 PM Tuesday, fire crews had managed to contain the fire, though it still was not completely put out.
Fire officials say they are still trying to investigate the exact cause of the fire.
Nocona Athletic Goods has been in the area for decades. The company produces athletic products.