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Updated: 10:54 AM Jun 10, 2009
Texas holds contest for best commercial
AUSTIN, TX -- Here's a shot at stardom for Texans—being able to create the next Don't Mess with Texas commercial, then see it air on TV, through the new Car2Can contest.
Posted: 10:54 AM Jun 10, 2009 |
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AUSTIN, Texas - Texans have until June 28 to submit their video in search for the next Don't Mess with Texas commercial. The winning video will air during prime-time television.
The idea behind Car2Can™, a first-ever video contest by Don't Mess with Texas®, is creatively showing how to get trash from cars to trashcans instead of the side of Texas roadways.
"The grand-prize winner's video will air during prime-time television this summer, and the winner will also receive a $500 Wal-Mart gift card.
"The second-place winner will receive a Gibson Epiphone Les Paul II guitar branded by Sweet Leaf Tea.
"The third-place winner will receive a prize package from Sweet Leaf Tea.
Texans 18 or older can submit a video (shorter than two minutes) until June 28. Top videos will be posted online at http://www.dontmesswithtexas.org/car2can, where anyone in the state has the opportunity to vote for their favorite from July 1- July 12. The three winners, to be announced in early August, will be based on a combination of the input of expert judges and Texans' votes.
Full contest details and rules are available at http://www.dontmesswithtexas.org/car2can
"Our Visible Litter Study, an analysis of actual litter in our state, last showed that there were 827 million pieces of litter on Texas roads, and this contest is another way to remind Texans we all have a hand in the solution," said Doris Howdeshell, Travel Information Division Director for the Texas Department of Transportation.
About Don't Mess with Texas:
Don't Mess with Texas has been educating Texans about litter prevention since 1986. TxDOT's litter prevention program includes Adopt-a-Highway and a grassroots partnership with Keep Texas Beautiful. Don't Mess with Texas activities also include a spring "Trash-Off," community outreach, a student litter prevention contest and a corporate partner program. For more information, visit a href="http://www.dontmesswithtexas.org">http://www.dontmesswithtexas.org.
TxDOT's goals are to reduce congestion, enhance safety, expand economic opportunity, improve air quality and increase the value of transportation assets. For more information, visit www.txdot.gov.
| AP Video on KXII |
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