For the next two days, Midway Mall in Sherman will be the center of the Texoma business world. The Texoma Expo began today, and mall and city officials say it presents the opportunity to showcase not only stores in the mall but the entire city of Sherman.
Mall officials anticipate more than 10,000 people will pass through their doors over the weekend for Texoma Expo, bringing attention to local business and plenty of business to local stores.
Officials say this isn't the only time of year business booms thanks to development along Highway 75.
Mall officials say their sales have increased noticeably over the last year due mainly to the addition of some national stores entering the mall.
The mall's parent company, Simon, tells stores like PacSun and Victoria's Secret that if they agree to set up shop in malls like Midway Mall, Simon will make room for those same stores in their bigger malls, like the Galleria in Dallas.
Sherman Mayor Bill Magers says events like the Texoma Expo helps both the mall and the city. We'll tell you more about that tonight at six.