Local flavor

By: Ryan Loyd Email
By: Ryan Loyd Email

TELEPHONE, Tex. -- Hell on the Red is a small but spicy company located in Telephone. It started more than two decades ago by a man named Thomas "Red" Baugh. One day, he joked with his camping buddies that he could make a better salsa than the stuff they had on their camping trip. So, the former Air Force cook took his challenge
and got cooking. Hell on the Red was born.

Today, his family runs the company. It's still in the 3,200 square foot building, but today Justin Baugh is the manager. Together with his staff, 60,000 cases are produced each year and sold to stores in states all over the country through distributors.

Baugh says, "It's something to be proud of." So the tradition continues to this day. You can pick up six different varieties: hot & spicy mustard, cheese dip, barbecue sauce, chili fixins, and the tradition hot or mild salsa.


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Comments are posted from viewers like you and do not always reflect the views of this station.
  • by John Location: New Mexico on Jun 14, 2009 at 04:30 PM
    oops email helps!!
  • by john Location: new mexico on Jun 14, 2009 at 04:27 PM
    Mmmh, Mmmh! Just got back from a trip to Missouri where I was introduced to Hell on the Red. Best I ever had. However now I'm back in New Mexico....Where can I get it?
  • by Jeremy Location: Tulsa on Aug 9, 2007 at 02:05 AM
    I love Hell on the Red. Up here in tulsa it's only available at Albertson's. Unfortunately, ALbertson's is gone (or about to be gone). Everytime I go home to the Great city of Bonham, I stop by Brookshire's and pick up several jars. That stuff is the best thing ever. Mild only though. Mild is like most people's Mediums. Hot is just too darn hot. Go get 'em fighting purple warriors. PURPLE PRIDE BABY!
  • by Anonymous Location: Ivanhoe on Aug 8, 2007 at 02:19 PM
    Hell on the Red isn't just salsa... it's HOT SAUCE...there is a differnce
  • by Anonymous Location: Ravenna on Aug 8, 2007 at 02:11 PM
    Anyone who belives that they can make, and or have tasted better than Hell on the Red, is out of their minds... Congrats to 20 yrs!
  • by Penny Location: Pottsboro on Aug 8, 2007 at 10:44 AM
    I still think that La Mesa makes the best salsa ever! I wish I had that recipe!!
  • by Tom Location: Pottsboro on Aug 8, 2007 at 09:42 AM
    I have tried hell on the red, it is good, but i make a suace that is much hotter. I would love for red to try mine
  • by Gregg Location: Sherman on Aug 7, 2007 at 02:36 PM
    Red I have a great Foxtrotter that you would look great on. You could ride him down to the factory. Hope your doing well
  • by me Location: paris on Aug 7, 2007 at 11:24 AM
    I wish more places sold it!!!!
  • by Jimmie Location: Whitesbor on Aug 7, 2007 at 10:22 AM
    MMMMM Good !!!
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Sherman 4201 Texoma Pkwy (903) 892 -8123 Ardmore 2624 S. Commerce (580) 223-0946
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