Halloween: Selling Kids Sex?

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"Skimpier is the word. Less material. I feel the little girls should have a little more material to cover up with. We want to protect their innocence and purity."

"I saw a costume at another store that was a black kitten and it started us on- We have to be careful. We have to watch what they're selling us and what we're going to put our kids in."

Parents like, Tina Higgins and Jennalee Kerr agree, the attire being marketed to younger girls this year in Halloween costume shops, with a sexualized edge, is becoming more and more controversial.

Kerr says, "In general, sex sells. So that's what they're doing. They're going with it."

Higgins believes, while the stores are just doing business, parents are slipping up on morals.

"Parents have gotten really lenient. Traditions have gotten thrown out. It's a new age. It's a new era. So basically they're just conforming to what's cool."

Higgins says it also reflects on how sexy costumes have seemingly become the norm with the older girls.

"It's basically they're looking at it as a role model situation- 'well my big sister can dress like that, why can't i?'"

Some believe as long as parents are buying them, stores will keep selling them.

"Really, it's going to be the parents more than anything. Because they're buying it and allowing their child to dress like that," says Higgins.

A Sherman Halloween store employee says parents can easily make costumes more appropriate when necessary.

"We have leggings they can put under the skirt. We have petticoats they can put under tutu's or like the outfit that has the skirt. Or they can buy little shorts."

Kerr agrees that rather than not purchasing, tasteful alterations can be the answer.

"I think you've just got to look and make sure that what needs to be covered up is covered and you may need to wear a shirt under it or just go with what they want to be and what we can fit to be appropriate."

Higgins says, "Sometimes the style can't be helped, but leggings would also help. That way you wouldn't have to worry about the skirt flying up or anything like that."

For parents with younger boys, they say the issue goes beyond younger girls developing a poor self-image.

"Especially those with sons, they don't want to have to explain why they're dressed like that and explain to them at a young age what that's all about."

But when it comes down to it, Higgins believes safety is the biggest factor...

"We want to protect our children. Especially now with the world we live in. There's so many predators out there. It's just not a good idea."

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