Durant Main Street Honored for Tourism

(DURANT) - Durant Main Street in Durant was honored with a Redbud Award by the Oklahoma Tourism and Recreation Department and the Oklahoma Travel Industry Association Oct. 3.

Cabinet Secretary of Commerce Kathryn Taylor and Tourism Department Director Robb Gray presented the Redbud Awards for excellence in tourism at the annual Governor’s Conference on Tourism in Tulsa. The awards are the highest honor given for tourism in the state and recognize the outstanding works of businesses, organizations, and individuals in promoting and developing tourism within Oklahoma.

Durant Main Street received the Redbud Award for Outstanding New Event for organizations with an operating budget of more than $100,000 for its Mega Bull ’05 event. This event drew 4,000 fans - noted by one judge as “4,000 in a small community speaks for itself.” Judges also claimed the event “an innovative way for visitors to be exposed to attractions in the area.”

Mega Bull ’05 was held on April 16 at the Choctaw Coliseum and produced by Rafter JM Bucking Bulls. The organization is looking forward to Mega Bull ’06 this spring.

More than 45 entries were submitted in 32 categories, and 30 judges participated in evaluating them. Judges included marketing and public relations professionals, tourism industry experts, and news reporters.

Entries were judged on the effectiveness of their information for their target audiences, overall appearance, writing, creativity, marketing, graphics, and quality.