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11-29-05 - The first weekend of holiday shopping has ended, and there was a good turnout across the area especially at one location fighting to compete.
Midway Mall is the only enclosed mall between Oklahoma City and the Metroplex, and while some of the businesses inside have left for Town Center in the past year, the shoppers keep on coming.
Most stores at Midway reported that traffic and sales both were up from last year while some of the same stores at Stonebriar in Frisco say their sales were down which suggests that people from the area are staying in Texoma to shop.
It comes during a critical holiday season when the mall is undergoing a bit of a make-over. Three new stores including Pac-Sun are expected to open in December.
Ironically enough, the development of Sherman Town Center, which many thought would cripple the mall, could actually be helping out by keeping shoppers close.
"We don't really look at it as competition," Lana Bernardin, the Directing of Mall Marketing, said. "The more we have in the area, the less people go south for shopping, and that's what we are concerned about."
This holiday season is an important one for Midway Mall. Not only are those new stores moving in, but a deal is also in the works that would re-open the five screen movie theatre early next year.
The mall hopes a strong holiday followed by that re-opening could keep the traffic flowing year round.
The mall has recently suffered the loss of national retailer Old Navy to Town Center, and Mervyn's has also announced that they are shutting down their entire North Texas division.