GAINESVILLE, TX -- With the big Red River Rivalry game Saturday in Dallas, we're seeing many Sooner fans driving through the area. Stephanie Brletic has details about the positive economic impact.

Sooner fans are headed south, and just because they're not willing to cheer for UT doesn’t mean they're not willing to spend their money in North Texas.

The entrance to the Factory Shops in Gainesville welcomes both UT and OU fans, but the parking lots are full of cars flying the sooner flag, with many people making the trip to the Metroplex for Saturday’s big game.

For many of those people, the shops are a great stopping point to stretch their legs and spend a few bucks.

Reebok store manager Becky Norwood says business is good when rivals across the red River meet. Employees met Friday’s store goal by 10 a.m. Norwood says they were ready for the traffic.

"We kind of put all the OU colors to the front. We knew we'd have OU traffic, and just trying to help people as much as we can," Ms. Norwood said.

Other managers at the factory shops say they are happy to have the economic boost, even if it means taking money from Sooners.