Bringing tourism back to Durant

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DURANT, Okla. -- Thousands of cars pass through Durant on Highway 69/75 everyday. The only problem is few of them are stopping and taking advantage of what Durant has to offer. That’s why state officials stopped by to see if they can help.

Representatives from the Okalahoma State Tourism and Recreation Department have been touring the city for on Thursday and Friday.

On Friday, they spoke to members of the Durant Chamber of Commerce on how to market and package their product for tourism, something which has been hurt significantly with Lake Texoma cresting above 640 feet.

Officials say sales tax figures in Kingston dropped 60 percent in the month of June from last year, and in Durant sales tax revenue has fallen significantly as well with exact numbers coming in sometime in October.

State officials say Durant is way ahead of many small communities in bringing in more people, but it’s the way they do it that will be key to their future.

"We’ve really been talking about partnerships to showcase all the great products that are already here and packaging them and just working together," said Oklahoma tourism public relations director Lindsay Vidrine.

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