While rival Texas has been rolling out its cash cow Longhorn Network, top-ranked Oklahoma has been working to expand its television capabilities, too.
Reporters were given a tour Tuesday of the university's
SoonerVision HD production rooms that have been expanded through $5
million in improvements in recent years. With fiber-optic cables
connecting the school's athletic venues to side-by-side control
rooms, Oklahoma plans to broadcast and webcast dozens more sporting
events this year in high definition.
It's another step toward the school's ultimate goal of launching
its own around-the-clock network in a quickly expanding television
marketplace for college sports.
Yet executive director of video production Brandon Meier says
Oklahoma would need more infrastructure to launch a rival to the
Longhorn Network created through a $300 million deal between Texas