NASHVILLE, Tenn. - The NFL has awarded the 2011 Super Bowl to North Texas.
The Dallas Cowboys are building a 100,000 seat retractable-roof facility in Arlington to replace the team's current home, Texas Stadium, in Irving.
Cowboys owner Jerry Jones says the team's new stadium will be glass, iron and mortar -- but it's nothing until it's brought to life.
Jones says the 2011 Super Bowl can do that.
NFL commissioner Roger Goodell announced that Dallas beat out the Indianapolis Colts and Arizona Cardinals for the right to host the annual championship game in early 2011.
The Cowboys sent in a legendary name in Hall of Fame quarterback Roger Staubach to make the final pitch to league officials.
While the Cowboys have won a record-tying five Super Bowls, this will be the first time they have hosted one. Houston has hosted two previous Super Bowls, most recently in 2004.
Since 2002 each city that has hosted a Super Bowl has reported the economic impact of the event to be over $300 million for their respective cities.