Carnival Cruise Lines and the Dallas Cowboys are entering a marketing agreement that will expand the ship operator's brand at the team's $1.2 billion stadium and other properties.
The largest cruise operator in Texas said Thursday the multiyear deal will include giveaways for fans on game days and sponsorship of the team's training camp show on a regional sports network. The Cowboys had their first camp practices Thursday.
Miami-based Carnival will send golf carts around the parking lots on game days offering prizes that will include cruise vacation giveaways. The cruise line also will have a presence in Cowboys media and online properties.
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