Cities on both sides of the Red River are seeing an increase in tourism and revenue, but it's not just the holidays bringing in the big bucks. It's local high school basketball. Nicole Holt has the story.
It's a slam dunk. With the Sherman Holiday Invitational in full swing, tourism is up, according to Shaunda Raines of the Sherman Department of Tourism.
"That filters out, restaurants and shopping that's exactly what we want to happen, it brings in more money," Raines says.
Just across the Red River, Ardmore is seeing the same result thanks to the Holiday Festival Tournament.
With more than fifty basketball teams across Texas, Arkansas, and even California, it's bound to bring in a big crowd and that has both cities cheering.
Restaurants, hotels, even local retailers are seeing an increase in revenue, and with this year's holiday sales dropping it couldn't have come at a better time.
"They forget this or forget that, so you know Wal-Mart’s doing well and just the food and gasoline," Raines says.
Raines says more than 500 hotel rooms are booked this weekend in Sherman. In Ardmore, that number is around 300.
While the players are showing off their basketball skills, this gives us a chance to show off Texoma.
WE WILL AIR THE FINAL ROUNDS LIVE ON MYTEXOMA AND STREAM THE GAMES LIVE ON KXII.COM ALL DAY SATURDAY.