Preparing for Valentine's Day

By: Daniel Gotera Email
By: Daniel Gotera Email

SHERMAN, Tex. -- Valentine's Day is just around the corner and all through Texoma love is in the air! Stores specializing in everyone’s favorite holiday treats say this year could be bigger than ever.

They might be little shops, but each year. They become the most popular in any small community, as flowers and candies fly off the shelves in anticipation for valentines day.

Shannon Scoggins is the owner of Special Occasions on Travis Street in Sherman.

"Personally I wouldn't really know about valentines day its not something I usually celebrate until the week after valentines day," Scoggins says.

She says for the past five years, Valentine's Day business has grown, which makes her feel she’s made the right move to open up the shop. “I just decided life was to short not to do what you want to do. We opened it up on a whim and with lots of prayer and we're still here five years later."

Scoggins says Valentine's Day makes up 10% of her revenue for the entire year. With more countries growing flowers, this year is ripe for even more money than ever before, which doesn’t sit well with her father, who helps out as much as he can during the big day.

“Valentine's Day for the father of a florist is not a very fun day. We get recruited as free labor to deliver flowers all day long, so when I want to take my wife out for dinner it's usually a couple of days before or after Valentine's Day."

But flowers aren’t the only thing love birds will be after. Chocolate will be a popular item as well. At the Travis Street Grille in Sherman's Kelly Square, hand made truffles are the number one choice! Owners say they expect these racks, to be cleared by the weeks end. “Our candy sells really well and we usually have baskets or have little presents for people."

But both Langford and Scoggins agree, they love working during this time of year and have some advice for everyone out there.

“I think most florists would agree red roses would be a little overrated. That maybe it’s time to step out a little bit, you know, mixed arrangements are so pretty, and you can include mix arrangements in them.”


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