CARTER COUNTY, Okla. -- You may not know his name, but you've probably seen his face. Dave Goerlitz was the poster boy of Winston cigarettes for years, posing in print ads depicting him doing everything from mountain climbing to flying airplanes, and lighting up at the same time.
On Tuesday, Goerlitz was in southern Oklahoma talking to school kids at Ardmore Middle School, Plainview Middle School, and Springer High and Middle Schools warning them against the dangers of smoking. Goerlitz says the big tobacco companies do target children with their ads, and he is doing what he can to discourage kids from taking up the often-deadly habit.
"My message is that they are being manipulated by a bunch of grown people who are sitting around a table in Winston-Salem, North Carolina, and in Richmond, Virginia, and other corporate offices of American tobacco. They’re trying to find ways to hook kids to replace those people who quit or died," Goerlitz says.
Goerlitz will be speaking at Healdton, Plainview, and Fox schools on Wednesday.