Power for smaller companies

By: Daniel Gotera Email
By: Daniel Gotera Email

SHERMAN, Tex. -- When energy deregulation went into effect in Texas over five years ago, more and more independent energy providers sprung up looking to give customers a cheaper form of electricity, and the rewards have been greater than the risk.

The smaller energy companies are selling energy to customers who normally went the route of major companies, like TXU, and they're doing very well.

"We don’t have the advertising costs and the over head that these other major companies have and therefore we're able to compete," says Steve Fisher, executive director of Ignite, a branch of stream energy.

The company started in 2005 with to attract customers who want affordable energy, but don't know where to find it.

"Once people realize that nothing changes in the electricity that is delivered to their home or the service of that electricity no matter who they buy it from then its simply a matter of do they want to save money or not," he says.

Since energy deregulation back in 2002, customers have had the right to choose their retail electric provider. Fisher says by offering customers the opportunity to sell energy to other in their community allows some of these start up companies to compete with the TXU's of the state.

"We're just going to our friends and going to our families and the people we do business with and showing them how we can save a little bit of money and they can help us out at the same time its a win-win situation."

Representatives from Ignite Energy plan to hold a meeting in Sherman:

Monday, March 31, 2008
7:00 pm
Gander Mountain- Lodge Meeting Room


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