45 million dollar renovations to Denison's Main Street

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DENISON, Tex. (KXII) -- DENISON, Tex. (KXII) -- City officials and businesses owners are planning for a 45 million dollar makeover for downtown Denison, hoping to revitalize Denison's main street.

"I'm excited about it, we're excited to see the new changes," said owner of Pop Around the Corner Derrick Roberts.

Pop Around the Corner has been in business for two years.

The gourmet popcorn shop is one of several Denison Main Street's businesses. The shop's owner tells us, the city's plans on rejuvenating Main Street is vital for local businesses like his.

"We're excited to see what Denison will implement and gonna bring it down here," said Roberts. "And we're gonna be super excited once its done the whole city and state can come down here and check it out."

The project is nicknamed D3: Designing Downtown Denison.

"The buildings are just awesome in our downtown and that's the charm of it and now we just want to enhance that," said Main Street Director Donna Dow.

"It's really looking at what we want our Main Street to look like and how we want to get people down here and encourage redevelopment of property, that's really what it's all about," said Denison City Manager Jud Rex.

Rex said as a result of public input, the city council started a special taxing district. It dedicates increases in property tax collections to improvements on Main Street from Houston to Armstrong without raising the overall tax rate.

"Phase one will be about 7.5 million dollars," said Rex. "But the estimates say 45 million dollar investment, of course that's over a 10 to 15 year period"

In the makeover, Main Street will highlight the parks and historic buildings, but will also feature back-in parking and the street won't have curbs, making the street more accessible for wheelchairs and strollers.

"The fact that Denison is doing more to bring people down here that helps support Main Street and Main Street is vital to downtown Denison," said Roberts.

Officials said construction won't begin until 2019.

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