Cable ONE re-branding as Sparklight

PHOENIX, Ariz. (KXII) - Cable ONE announced Tuesday the company will be re-branding as Sparklight Summer 2019.

Officials with the company say services will remain the same and pricing will not increase as a result of the re-branding.

Cable ONE President and CEO Julie Laulis says the change will reflect the company's growth from traditional cable company to full-service provider.

"Over the past several years we have evolved and our new brand will better convey who we are and what we stand for – a company committed to providing our communities with connectivity that enriches their world," said Laulis.

In January Cable ONE introduced new internet plans and packages as part of the re-branding.