ARDMORE, Okla. (KXII) - Stage and its partner stores, like Gordmans and Goody's, are taking part in the Fuel Kids' Futures campaign.
The stores offer food-themed products like lunch totes, water bottles and bags.
Half of the proceeds from these items go to the No Kid Hungry organization, which strives to end childhood hunger.
"1 in 6 kids struggle with hunger every day," store manager Samara Kristufek said. "You think of a classroom as a size of 20 so you have four of those kids that are struggling with hunger. Just with $5 of those proceeds, we can provide up to 50 meals, so it's huge."
If you don't want to shop, there is also a social media campaign.
All you have to do is take a picture of what food fuels you and post it to Instagram or Facebook with #FuelKidsFutures.
Stage will donate one dollar for every post with the hashtag.
The campaign ends Aug. 31.