DENISON, Texas (KXII) -- Another multi-million dollar entertainment center is coming to Denison, adding on to the Gateway Village community.
This comes just a day after another entertainment center announced its plans for Denison.
It'll be part of the Gateway Village project, a 650-acre master community plan off of FM 691 and Highway 75. With houses, apartments and a park on the way- City officials say this is the missing piece.
"It's a walk-able, living environment, and today we kick off the retail and restaurant anchor," Denison Mayor Jared Johnson said.
It's Gateway Village's newest addition, 50 thousand square feet, a 16-lane bowling alley, ropes course, mini golf, bar, restaurant and more.
"Everything about it is at a different level than anything I've ever been in," Johnson said.
A family-owned business based in Norman, Denison would be HeyDay Entertainment's third location.
"It's the most wonderful community, with the most wonderful people," HeyDay Entertainment co-owner Brad Little said.
"They're about quality and doing it right and are very genuine with their approach," Johnson said.
HeyDay Entertainment was awarded the Top Family Entertainment Center in North America in 2015. After looking at numerous companies for this spot and incentives, the city choose HeyDay.
The company promises to invest more than $10 million and provide about 130 jobs once it's built. In exchange, city taxpayers will kick in $250,000 cash to build it.
HeyDay also gets another $750,000 in incentives through not paying property taxes and getting to keep a portion of their sales tax.
"The way people need to look at incentives is incentives help us, hire their folks," Little said.
Schulman's Movie Bowl Grille was one of the options the city was looking at. They were not chosen, but announced Thursday that they're building in Denison anyway, promising 150 jobs, a $15 million investment and taking no taxpayer cash.
The Schulman's project would be just a mile up Highway 75 on Crawford street.
"There's no venue truly like either one of them in our market, so whether there's one or two, these are products people will come from all over to experience, and the market will dictate how each one will progress," Johnson said.
Both centers are expected to open in Fall 2018. Gateway Village said they still have more plans to announce for this area- including restaurants.