SHERMAN, Tex. (KXII) - Local shops opened their doors today to welcome Small Business Saturday.
Sherman and Denison small business owners say it's their biggest shopping day of the year.
"And I think that's why we are growing downtown because we have such great support from the community," said Sandi's Boutique owner Sandi Key.
The day after Black Friday is another important shopping day, Small Business Saturday.
It's been nationally recognized since 2010.
It was started by the American Express, who said for every dollar spent at a small business, around 67 cents stays in the local community.
"It almost brings a tear to my eye when they come in cause it's just so sweet how they support me, and they have through all these years," Key said.
She's owned Sandi's Boutique in downtown Sherman for the past 12 years.
"The community has been extremely welcoming and wonderful. Everyone's been very supportive. We love where we are, we could not imagine or ask for a better community or place to be," said business owner Sarah Richardson.
Sarah and Janet Richardson opened the doors to their boutique, Look-a-Likes, this past summer.
They said a whole day dedicated to small businesses brings communities together.
"This is my first Small Business Saturday in downtown Denison. I'm so proud to be here," said Mrs. J and Friends owner Patty Janning.
Janning says in-store shopping is all about the experience.
She doesn't feel discouraged by the growth of online shopping.
"You know, online sales are good for some people, but a lot of people like to come and browse and touch and feel and smell those beautiful things that we have in the store," Janning said.
Both Sherman and Denison business owners agree shopping on Small Business Saturday keeps money local and brings traffic downtown.
"I think just the fact that we have an old, Main Street, and all the shops, boutiques, are focused on one area, I think it really does help because it gives people a destination to go to," said Rugs and Stuff owner Nitia Musico.