MUENSTER, Tex. (KXII) - Mitch Felderhoff has been eating nothing but dog food and treats for 18 days. He wanted to show his customers they use quality, organic ingredients in their food, and hoping to send a message that people should be aware of what they're feeding their animals. By doing just that, the fourth generation owner has quickly gained the attention on social media.
"People wanna know where they're getting their dog food, where the ingredients come from, and what better way to show people that we trust what we're doing than to eat it our selves?" Mitch said.
Mitch started the challenge at the beginning of January. He said since this dog-food diet, he's lost 20 pounds, but has plenty of energy. Mitch said he misses traditional human-food seasoning, and having a variety. It's a price he's willing to pay to prove that the company trusts their local suppliers.
"We only put in our foods something that we're willing to eat ourselves," said Mitch. "By partnering with local farmers and local growers, we're able to know exactly what's going in that bag."
His brother Chad Felderhoff says he's been helping his brother out with the challenge.
"I'm glad I'm not the one, I still participate every once in a while, just to show people that I'm not scared and I trust the food as well," said Chad.
The brothers have seen half a million shares on Facebook, and anticipate more YouTube views as the challenge continues.
You can purchase Muenster livestock, or dog food at your local pet store, or online. You can follow Mitch's journey with the 30-day dog food challenge on their Facebbook page, or YouTube channel.