KXII Debuts Brand New Set

9-18-06 - KXII launched into a new era of news coverage on September 18th, with the debut of a new set. On First News AM, Lisanne, Charlie and Tom gave viewers at tour with some of the bells and whistles.

The set helps mark 50 years of broadcasting for KXII.

“This news set is cutting edge,” said News Director Matt Brown. “KXII has always been committed to local news in southern Oklahoma and north Texas and this addition will allow us to improve on that and give viewers something new at the same time.”

A San Diego designer created the master plan for the news set and a team of builders in Lexington, Kentucky began piecing it together in mid-August. “The design is much different than what KXII viewers have been used to,” said Brown. “Our weather center is twice the size as it was before, allowing our meteorologists to cover every weather situation without leaving the viewer.”

Brown also notes the new look for sports and news. “We had a portion of the set specially designed for sports specials and coverage, as well as a breaking news update desk,” said Brown. “The new set will bring viewers more video through nearly 60 monitors throughout the room.”

The changes don’t stop with the Sherman location – KXII also remodeled its Ardmore studio as well. “Our mission is to bring quality local news to viewers on both sides of the Red River,” said Brown. “Viewers will now be able to see reporters in their working environment in Ardmore as they cover a wide variety of stories.”

The station first took to the airwaves on August 12th, 1956, broadcasting as KVSO from Ardmore, Oklahoma. Two years later the station was sold to Texoma Broadcasting and changed its call letters to KXII – the last three letters serving as the Roman numerals for 12.

At a station known for First News, KXII has a history of “firsts” in the North Texas and Southern Oklahoma area. In 1959, KXII moved its broadcast transmitter tower to a rural area near Madill, Ok. That allowed viewers in both North Texas and Southern Oklahoma to receive a strong signal and local programming – an area first. One year later, KXII opened a studio between Sherman and Denison on Texoma Parkway – becoming the first television station to call Grayson County home. KXII maintains a working newsroom and studio in Ardmore.

In 2002, KXII became the first local broadcaster to establish a High Definition transmitter. KXII-DT12 has brought viewers from McKinney, Tx to Ada, Ok crystal-clear HD programming for the past 4.5 years. And in 2006, KXII added another “first” to the list – the first station in the world to broadcast 2 High Definition signals from the same HD transmitter – Fox Texoma and KXII-CBS.

In the 1990’s, KXII became the first, and is still the only TV station between Dallas and Oklahoma City to own and operate its own Doppler Radar. Doppler 12 is still a vital part of storm coverage in the 21st century, enabling the First Weather team to pinpoint and track dangerous storms.