Jones doesn't berate Cowboys, he encourages them

Standing before his highly paid, highly
promoted, highly underachieving team, Dallas Cowboys owner Jerry
Jones let 'em have it this week.
He unleashed all kinds of support and encouragement.
That's right: the owner-general manager patted them on the back
instead of kicking them in the rear, hoping positive reinforcement
can help snap the Cowboys (1-4) out of their funk.
He didn't berate the offensive players for penalties and
turnovers, the defensive guys for penalties and a lack of turnovers
or the special teamers for trouble stopping kickoff returns.
No, he gave them a pep talk about still being able to win the
division and reaching their goals - like becoming the first team to
play in the Super Bowl in their home stadium.